A New, Modern Twist On The Traditional Turntable

If you’ve been following our blog, you may have already guessed that we are very interested in creative packaging! In our previous post, we discussed the Poilu paintbrush, and talked about how we think that the packaging you use to market your product is one thing that can really help the item your selling stand out on the shelves and gain your customer’s interest. Another thing we love, is new and innovative ideas for older, retro products. That’s why, today, we’re going to be talking about the LOVE Turntable. Depending on your age, you may or may not remember using traditional turntables, but that is what is so great about this product! It allows the younger generations to experience the sound of vinyl records, while providing older generations with a feeling of nostalgia. You can’t beat that!

Do you know anyone who still plays vinyl records? I know we do, and going off of the statistics we found, you most likely do, too! According to Nielson SoundScan, vinyl record sales reached 1.9 million units in 2008, and grew all the way up to 2.8 million in 2010. These numbers haven’t shown any signs of slowing down! Some of the reasons why people seem to prefer vinyl records are sound quality, surface noise, nostalgia, tactile experience, and the fact that they are seen as collectibles and can become valuable. If you’re one of the millions of people who are buying vinyl records, chances are, that you’re playing them on a traditional turntable, but you may prefer something a little more modern! That’s where the LOVE Turntable comes in.

LOVE Turntable

The LOVE Turntable is currently a project on Kickstarter, and was designed by world-renowned product designer, Yves Behar. Behar also designed SodaStream and Herman Miller. This is a product that was started back in March 2015, and on Kickstarter, they have already far surpassed their goal of $50,000, and have over 2,000 backers. If you order now, the estimated delivery is October 2017. The LOVE turntable is described as “the first high-end, smartphone controlled record player that you can use with or without its app.” To find out exactly how it works, check out the video here. You can use your smartphone to control it (either on Wi-Fi or Bluetooth) to play records, skip or repeat tracks, adjust the volume, display the album cover, and select different RPM speeds.

With this turntable, you are able to place any size record onto the record base to scan it and determine speed. Not only that, but it’s very easy to connect to this device! It connects to speakers, headphones, receivers, multi-room systems, as well as connecting wirelessly through Bluetooth or Wi-Fi. With it being so easy to connect to, as well as being a portable size, it’s incredibly easy to move this turntable from room to room! If you’re listening to music while doing dishes in the kitchen and then decide to move into your home office, that definitely will not be a problem. It was designed for that! You also won’t need to worry about having a table to keep your turntable on, as this will fit on any flat surface in your home.

According to their campaign, the LOVE Turntable has “audiophile quality.” As we mentioned before, if you’re one that prefers vinyl records due to their sound quality and surface noise, you’re going to like this! It was designed to keep the sound of a traditional turntable, while still using a stylus. This means, you’ll get to experience the crackles and pops that you would hear on a traditional turntable, with the same analog sound. It was designed to provide the same engagement with the record grooves as any high-quality audiophile record player.

With the device being portable, you may be worried about battery life. We completely understand. However, the LOVE Turntable is powered by a long lasting, high-quality lithium battery. It allows you to listen to over 15 complete sides of 12” LP records, and can be charged quickly and easily with an included USB cable. The device takes approximately 1.5 hours to recharge. You could also be concerned about the safety of your vinyl records, but don’t worry. Your records will be safe! This turntable is not going to place any weight onto your records, as the entire weight of the turntable is supported by it’s large, rotating foot pad. This foot pad sits on the label of the record, and your record’s grooves will not be touched by anything other than the stylus.

Right now, you can save up to 52% if you preorder the LOVE Turntable! If you’re only purchasing one device, the price is $319 and includes two record bases, aptX Bluetooth adapter, 7 inch vinyl record adapter, charger, and power cable. The record base colors they have available are black, white, and red. Or, if you’d like to purchase two LOVE Turntables, you can get two for $574. That package includes four record bases, two aptX Bluetooth adapters, two 7 inch vinyl record adapters, two chargers, and two power cables. Both packages also include free shipping to US and Canada.

If you have any questions about this device, be sure to check out their page on Kickstarter. There, you can see all of the tech specs, acoustic requirements, software specs, audio specs, wireless interfaces, and they have an entire FAQ section! You’re also able to see the entire team of product designers and sound and robotics engineers who have created this amazing turntable, as well as a complete timeline, where you can see how much they’ve been working on it for the past two years.

Is this a device you would be interested in? Do you have a friend or family member who you think would really be into it? We would love to hear your input, so let us know in the comment section below! As always, if you’ve recently come across an incredibly creative packaging design, or a new, innovative twist on a product or device, feel free to share it with us! We’re always looking for new things to share on our blog.

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